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#movimento11

_when valentines and football fans cannot agree, save the day

Unlike elsewhere, Valentine's Day is celebrated on the 12th of June in Brazil. But in 2014, some other huge event started on the same day: the World Cup. Bad news for those who wanted to binge on their true passion and on their true love at the same time. In order to make all sides happy, we launched a national movement to anticipate Valentine’s Day.

Agency: Africa São Paulo / Brazil
Creative Director: Sergio Gordilho, Eco Moliterno.
Copywriter: Raul Palhares.
Art Director: Caio Fernando Batista, Caio Gandolfi.
Production: BossaNovaFilms, Bolha.