The year 2009 will never be forgotten by us, Brazilians. Not only because we faced one of the worst floods in history, but also because of this crazy guy who decided to drive through it, during a live national broadcast. We couldn’t help but launch a campaign to track him down. Awarded at Cannes Lions.
Client: Troller Brazil Agency: JWT São Paulo / Brazil. Creative Director: Fábio Brandão, Mario D’Andrea, Rinaldo Ferrarezi, Roberto Fernandez. Copywriter: Raul Palhares, Fábio Brandão. Art Director: Daniel Righi, Paulo Carvalho, Rinaldo Ferrarezi.
