Screenshot 2023-11-17 at 3.04.02 PM.png

powered by ki

_when you have the power of kid imagination, use no ai.

Unlike anyone exploring AI lately, some will never let go of their boundless imagination. To promote ‘Dunkables’ Kraft Heinz’s Lunchables new snack line, we built a campaign with no use of AI whatsoever. Instead, we used KI — Kid Imagination, yes. By featuring the little ones’ imagination, we stood for human creativity proving that nothing out-imagines kids.

Client: Kraft Heinz [Lunchables]
Creative Agency: Goodby, Silverstein & Partners
Chair: Jeff Goodby
CCO: Margaret Johnson
CD: Kurt Mills, Daniel Righi
AD: Nando Sperb
CW: Raul Palhares
Managing Partner: Brian McPherson
Account Director: Becca Morris, Callen Gustafson
Account Director: Callen Gustafson
Account Manager: Carmen Guan, Adrianne Medina
Head of Strategy: Bonnie Wan, Christine Chen
Strategy Director: Kelly Evans-Pfeifer, Caitlin Neelon
Head of Production: Jim Haight
Executive Producer: Christine Oh
Producer: Alisa Latvala, Hanna Hegnell
Artist: Caldin Seides
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Yelena Kompaneyets
Media: Starcom
Production: Blink / Blinkink
Director: Joseph Mann
Producer: Jack Bristow
Executive Producer: Alex Halley
Director of Photography: Carlos Veron
Post Production / VFX: Absolute Post
Editorial: Final Cut
Music/Sound: One Union, Major Tom