_when hosting the world cup, brew a beer at your national field

In the 2014 FIFA World Cup, football returned to its original home. To celebrate our national team, we crafted a limited-edition beer brewed with barley harvested at the soil of Brazil’s training center. All 2014 bottles sold out before the tournament even kicked off. Awarded at Cannes Lions, CLIO, and One Show.

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Client: A/B InBev Brahma
Agency: Africa São Paulo / Brazil.
Creative Director: Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez, Eco Moliterno.
Creative: Raul Palhares, Sleyman Khodor, Caio Batista, Caio Gandolfi, Estefanio Holtz, Lucas Reis, Bruno Couto, Rafael Ziggy.
Production: Big Bonsai, Antfood.
Post-production: Jonathan Post.