_when bullying shuts them up, give silence a voice

Daniel represents every child who has been silenced by cyberbullying. To help others find their voice, we turned to what once silenced them: technology. In partnership with Shazam, we created an OOH and embedded an inaudible soundtrack to draw attention to the real threat of cyberbullying. Awarded at D&AD, and Spikes Asia.

Creative Agency: MullenLowe Group Singapore.
ECD: Erick Rosa, Ang Shengjin, Daniel Kee.
ACD: Sergey Mastobaev.
CW: Raul Palhares.
UX Designer: Aditi Khumbat.
Technical Director: Adam Etline.
Editor/Motion Graphics Designer: Adam Snyder.
COO Global Head of Clients: Radhe Vaswani.
Group Account Director: Samuel Christian.
Account Manager: Meredith Quah.
Project Manager: Guo Yu Xin.
Producers: Claire Yeo, Dolly Tay.
Associate Director: Aleksandra Barnes.
Operation Director: Victor Han.
Front-end Tech Lead: Ray Xie.
Front-end Developer: Joe Zhu.
Media Agency: Posterscope.
Strategic Planning Manager: Paulo Farias.
Posterscope Singapore Head: Arthur Chang.
Shazam Managing Director APAC: Steve Sos.
Sales Coordinator: Annika Kemp.
Media Production: Mediacentric.
Project Manager: Gerald Quek.
Video Production House: BDA.
Director of Photography: Grant Douglas.
Film Director: Daniel Millar.
Sound Production House: Neon Sound.
PR Agency: Bold Media.
Head of APAC: Oliver Budgen.
Account Executive: Divika Jethmal.