_when you enjoy a drive, share it with everyone

Ford Focus is such a great drive you feel like telling everyone about it. To prove this statement, we launched the first-ever test drive you can pass along to your friends, turning a simple test drive into a viral online chain. Virtual invites, real experiences.

Client: Ford Brazil
Agency: JWT São Paulo / Brazil.
Creative Director: Fabio Brandão, Mario D’Andrea, Rinaldo Ferrarezi, Roberto Fernandez.
Copywriter: Raul Palhares, Tamiris Gomes.
Art Director: Daniel Righi, Fernando Sperb, Felipe Cretella.
Motion Design: Francisco "Chicó" Andrade.
Production: Trator Filmes.